It’s always a party at Popilush!

On TikTok Shop Super Brand Day, we held a special event—“Party with Popilush”. And yes, it was quite literally a party when we had some of our favorite influencers over to check out our products in person. Tiktok Shop Super Brand Day is the perfect opportunity to showcase exciting new products and deals, and we took full advantage of it, connecting—and converting—new Popilush lovers!

We were celebrating more than Popilush as a brand, of course. We were also kicking off our new NY office, a clear result of the brand’s growth over the last couple of years. With over 63,000 followers on TikTok and other platforms, Popilush has been able to carve out a unique space in the fashion and shapewear industries. Ultimately, this has led to a truly collaborative relationship between the brand and influencers. 

Building Bonds

That’s what made the party so special—at Popilush, we were able to get to know the types of people who make it possible for us to build the brand... and on the influencers’ side, they became a part of the family. The more you wear Popilush products, the more you love them. And when you love them, you naturally share them—everyone wins (including the new shoppers trying Popilush for the first time).

While at the party, influencers got to know Eve DeMartine, Popilush’s founder, listening to her story and getting a personal look at how the company came to be. From there came a special “Popilush Tour”. Guests walked through five different showcases, with each room focusing on a different aspect of what makes Popilush products so unique. We zeroed in on brand elements like style, confidence, and comfort. The tour was a great way for new Popilush fans to get an idea of what makes our heart beat.

Moving on from the tour, influencers got to play games and attend live streamlining events over the next few days. On Popilush’s end, we got to offer special new deals for shoppers—who inevitably find it much easier to imagine what an outfit will look like “on” when it’s modeled by an influencer.

The Future, The Icons

Party with Popilush was a huge moment for us, and marks the next step in our journey. As we look toward the future for Popilush, we wanted to highlight some of our most popular pieces that got us where we are.

There is of course, “the dress”—the slimming maxi dress that puts anyone in a great mood... because it’s hard not to be when you’re looking your best! This garment was an early winner, attracting people due to its versatility—it can be worn in the evening or when you’re on the run during the day—and hourglass shape.

Don’t forget her lacy midi counterpart! Pieces like these prove that you don’t have to be too “covered up” to wear shapewear, and in fact can wear it on a girls’ night out without anyone being the wiser. It’s sexy and flirty, and we love it.

And of course, our many bodysuits. Bodysuits are the bread and butter of a company like Popilush. Some are sporty, meant to fit easily under your clothes without anyone noticing. They’re fashion shapewear - classic, comfortable, simple and unobtrusive. Then there are the lacy bodysuits you could wear as lingerie or pair with a skirt for a night at the club! You have options. That’s one of our proudest strengths at Popilush.

As we bring a close to our party, we look to the future with excitement and pride. Watch this space for what comes next!